How To

Why My Client Thanked Me When I Told Him His Baby Was Ugly


Because I’m constantly advising clients having branding challenges to read this old newsletter article, I decided to break my rule against reruns. Based on the feedback I have gotten, this may be one of the most valuable articles I have written in a long time. I hope you think it’s a “keeper” even the second  [...]

How to Write a Provisional Patent Application


I try to be observant and to follow the trends, especially in my small specialized world where law, technology, and guns intersect.  But I managed to underestimate the significance on what I think is the biggest thing to happen in United States Patent Law in my lifetime. I’ve written before about how important it is  [...]

How to Pick a Brand Name


I’ve been getting rather cheeky lately.  I’ve even risked being a little obnoxious and occasionally offending clients.  You see, sometimes when I should quietly follow my clients’ orders for legal work, I’ve found myself interrupting, and giving them, well… advice. Last week I had lunch with a new client.  He has some great technology, and  [...]

How Facebook Helped My Google Rankings


Years ago, my Amazing Administrative Assistant, Lisa, asked me why I don’t connect with clients on Facebook.  I told her I just use it for social purposes, staying in touch with family and old friends.  Recently, she gave me a virtual poke in the ribs after I told her how my recent Facebook efforts have  [...]

How Patents and Trademarks Increase the Value of Your Company


Once at the SHOT show the owner of a particular company took me aside, and walked me a good distance from his booth. He didn’t come right out and say it. He hemmed and hawed a bit about the future of his company. He talked about making his business more valuable. I finally figured out  [...]